16 & 17 November2018
13 World-Class Speakers
Only 200 tickets availableBook now to avoid disappointment
Learn, Network & Thrive in your Administrative Career!
The world's leading international event for senior and aspiring Administrative Professionals and Executive Assistants returns to the USA in November 2018.
Our other global conferences are taking place in:
Sydney: 13 & 14 July 2018
Johannesburg: 7 & 8 September 2018
London: Dates TBC for 2019
Featuring 13 of the world's most inspiring and internationally renowned trainers for the Administrative Profession.
Senior Consultant Coach at the Duncan GroupRead Al-Hussein's Biog
Founder and President of The Duncan Group Inc.Read Melba's Biog
Former Senior Executive Assistant to the CEO Bill & Melinda Gates FoundationRead John's Biog
Executive Assistant to the CEO of MicrosoftRead Cynthia's Biog
Former EA to Sir Richard BransonRead Samantha's Biog
Microsoft Most Valuable Professional in Computer TechRead Corrine's Biog
Chief of Staff at Google and Executive Assistant to Google's Executive Chairman, Eric SchmidtRead Ann's Biog
Former Executive Assistant to Rev Mpho Tutu van Furth at The Desmond and Leah Tutu FoundationRead Marlize's Biog
EA & Author of ‘Not Just an Admin’Read Peggy's Biog
Award-Winning Executive Assistant and International TrainerRead Teri's Biog
Bonnie Low Kramen
Former Celebrity Assistant, Author & International TrainerRead Bonnie's Biog
Vickie Sokol Evans
Microsoft Certified Trainer to Bill Gates’ AssistantsRead Vickie's Biog
Your host, CEO & Publisher of Global Training Resource, Executive Secretary MagazineRead Lucy's Biog
Registration, Refreshments & Exhibition Area Opens
Simplify your life using Office Themes - Half day Masterclass - Vickie Sokol Evans (10.30 – 11.00 Refreshments & Exhibition Break)She’s back - this time with Timesaving Secrets to Transforming Your Documents, Spreadsheets and Presentations Into Professional-Looking Masterpieces. 97% of last year’s audience wanted to see her speak again so we have invited her to host a half-day workshop in her own inimitable style! Whether you’re a graphic designer or you are like me – seriously lack any design skill – the last thing you want to do is spend unnecessary time getting your documents to look GREAT! Introduced in Microsoft Office 2007, Ofice Themes are available across all Microsoft Office applications and allow you to create professional looking and branded documents with ease. In this session, understand what makes up a Theme and best practices for automating your work so that you can work less.
- Leverage existing themes across all applications
- Customize an existing theme
- Create a new theme to match your company’s brand
- Save your custom themes and share them with others
- Discover the #1 mistake people make when changing fonts in their document that cost them valuable time
“From the girl that guffawed at the idea of going to a Microsoft workshop. I thought I knew all there was to know about Word and Excel. People at my office come to me when they have questions about formatting. “What could I possibly take away from this?” I questioned. I hemmed and hawed and went to the seminar anyway. I am embarrassed to admit, out of everything Vickie went over – I knew none of it. Zero. Zilch. Nada. I look at Microsoft in a whole new light. One might even say, I just fell in love. And the best part? The people at the office think I am really cool now.”
Holly Eardley, Director of Development, Lucky Duck Productions
"Thank you so much for those great tips! I just wish you could have seen the ‘jaw-dropping’ and heard the gasps of amazement when I shared your tips with the PA team here at Roche. Thank you. Your tips and links to RedCape are cascading through the organisation at great speed. A member of our Leadership came to thank me for having injected newfound IT enthusiasm into his PA as a result – but it’s all thanks to you!”
Pauline Delahunt, PA to Managing Director at Roche Diagnostics, UK
“Awesome!!! OFF THE CHARTS!!! I texted 3 other employees - encouraging them to come because this was soooo helpful. Sooo informative. Thank you.” Elaine McWhinney, Financial Manager, The New York Times “Your class has changed my life - not just my day, but my life. I’m so at rest right now. I am walking away full of life and knowledge. Finally going to be able to leave work on time to spend with my family because I’m working more efficiently. Thank you!”
Victoria Lecoq, Executive Assistant
BOOK NOW to see Vickie Sokol Evans at Executive Secretary LIVE
Networking lunch & Exhibition
The Assistant's Guide to Self Awareness - Half-Day Masterclass - Lucy Brazier (15.00 – 15.30 Refreshments & Exhibition Break)Success as an assistant begins with an understanding of yourself. In this powerful and engaging session, Lucy Brazier explores what opportunities you can create from changing your self-awareness. Exploring how your beliefs and values drive behaviors, Lucy looks at the inner voice, body language, and communication before exploring how to use your new understanding of yourself to create meaningful interactions that are beneficial to both you and your superiors.
- Build or rebuild your professional image
- Increase your value and become an asset to the company you represent
- Become a stronger, more effective and influential Assistant
- Enhance your communication skills, understand body language & explore emotional intelligence
- Learn how to build a powerful business partnership
- Learn to deal with multitasking, stress and overwhelm
"I was extremely impressed with this course and highly recommend administrative assistants and managers take it. Lucy Brazier is an excellent trainer."
Kathy Cortez, Infectious Diseases Society of America, USA delegate May 2017
"It was time well spent. I can honestly say I gained some very good information to apply for my talk with my manager. Great tips to move forward!"
Betty Smith, MITRE, USA delegate May 2017
“I have come out feeling inspired, confident, and have learnt so much about myself as an assistant and the path I want to take to help me transition and grow. Can't wait to implement my learnings and I'm looking forward to the journey! Thanks for everything you do Lucy You rock and I appreciate you so much!"
Sadia McCullough, Workiva, London delegate June 2017
"It was one of the most productive and inspiring course I have been on! It has certainly given me food for thought on where my career is going! If you want to take the next step in your career or in need of inspiration and motivation; this is the course for you! Looking forward to having the conversation with my manager to begin the next step of my career!"
Kallie Hallai, CDC Group PLC, London Delegate June 2017
BOOK NOW to see Lucy Brazier at Executive Secretary LIVE
Exhibitor’s Soapbox Challenge
Informal Networking Dinner
Refreshments & Exhibition Area Opens
Opening Address - Lucy Brazier
Finding Your Voice to Handle Challenging Situations - Bonnie Low-KramenWhat would you do if you weren’t afraid? Whether it is negotiating for more money, discussing your annual review, handling a misunderstanding with a colleague, pitching an idea to your executive, or confronting a workplace bully, do you struggle with the actual words to say to handle it with minimal angst? Speaking up is the #1 challenge in our workplace. Why? Fears – imagined and real - sidetrack and stop us from fulfilling what we know instinctively could change our world. But how? Bonnie walked this road as the Personal Assistant to Oscar-winning actress Olympia Dukakis for 25 years and is the Founder of www.SpeakUpPledge.com. You won’t want to miss a word of this interactive and highly informative session. You will learn
- 10 Steps to tackle any sticky situation
- How to build highly productive and respectful relationships between you and your Executive
- Importance of mentoring as a key to success
- Ways to conquer the fears once and for all
- Resources to tap for the answers you need now executive and the entire team
BOOK NOW to see Bonnie Low-Kramen at Executive Secretary LIVE
Tips from the Top - Partnership - Jon Shaw and Cynthia ThomsenAs two of the top Assistants in the world, Cynthia and Jon know a thing or two about creating successful partnerships within the workplace. For the first time, they reveal the secrets of their phenomenal careers, sharing their stories and career advice for getting to the top of your profession and staying there. Particularly focused on how you build an incredible partnership with your Executive, this session will include an audience Q&A.
BOOK NOW to see Jon Shaw and Cynthia Thomsen at Executive Secretary LIVE
Morning Networking Break & Exhibition
Developing a Powerful Inner Circle - Peggy VasquezThe person you will be in five years depends on the books you read and the people you spend the most time with. Who’s in your inner circle? Are your closest friendships healthy ones? Are they a diverse group or people just like you? Are you modeling behaviors that attract meaningful connection? Would you want to connect with you?
Whether you realize it or not, you are part of an inner circle and are likely helping someone else move closer to their goals, dreams and desires. Why not use this successful technique in your own life and develop a powerful inner circle of your own? With the help of your inner circle, you can gain greater momentum to carry you closer to your goals, dreams, and desires both personally and professionally.
Attendees will learn:
- Why developing your inner circle is a crucial part of success in ALL areas of your life, not just work
- What your inner circle really brings to the table. Hint: It’s not just about “networking” for a new job!
- How the idea of the inner circle is revolutionary and why it has the power to raise the level of respect for our profession
- Simple strategies for creating your own inner circle and attracting meaningful connections with the right people
BOOK NOW to see Peggy Vasquez at Executive Secretary LIVE
The Multiple Manager Manifesto - Teri WellsThe prospect of working for more than one boss need not be intimidating or overwhelming and with the correct approach, working for more than one boss can be exhilarating and good for your personal growth and career. Take the time to understand the dynamics and learn the skills to assist with mastering the challenges of managing multiple managers. Train yourself and educate / train your bosses on how to best use your talents and time accepting that this is a learning process for all AND maintain your sanity while doing so.
BOOK NOW to see Teri Wells at Executive Secretary LIVE
Lucy Brazier interviews Marlize SchneiderLucy Brazier interviews Marlize Schneider, Former Executive Assistant to Rev Mpho Tutu van Furth at The Desmond and Leah Tutu Foundation.
Desmond Tutu rose through the ranks, from Dean of Johannesburg to Bishop of Lesotho, Secretary-General of the South African Council of Churches, to Archbishop of Cape Town. He was awarded the Nobel Peace Prize in 1984 for his contribution to overcoming apartheid. Upon his retirement from the church, he headed the newly-democratic South Africa’s Truth and Reconciliation Commission. In 2011 he announced his retirement from public life – but continues nonetheless as chairman of The Elders, and to spread his global mission for a fairer more caring world.
As an Executive Assistant with day to day access to a living legend, Marlize had to balance not only her demands as an Assistant but also the demands of representing the Tutu Foundation brand to those she came into contact with.
In this exclusive interview, Marlize will share stories and tips from her time in this extraordinary role.
This session will include an audience Q&A
BOOK NOW to see Marlize Schneider at Executive Secretary LIVE
Networking Lunch & Exhibition
The Future of Technology for Admins - Virtual Reality in Business - Corrine HoisingtonVirtual reality is about to become every professional admin’s reality. Companies are using VR free apps and devices for marketing product lines, for adding more productivity to your day, and for pushing technology to excite their customers. Virtual reality, which can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world.
Virtual realities artificially create sensory experiences, which can include sight, touch, hearing, and smell. Be in the “know” for exciting new technologies that are changing the workplace. This workshop is only for those who can handle extreme excitement!
BOOK NOW to see Corrine Hoisington at Executive Secretary LIVE
Tips from the Top - Ann HiattAs EA to three of the world’s most successful giants of technology, Ann Hiatt’s 10-year career has been quite a journey. She is at the top of her game. Currently Chief of Staff at Google and Executive Assistant to its Executive Chairman, Eric Schmidt, she is also the former EA to Marissa Mayer (CEO of Yahoo!) and before that she was EA to Jeff Bezos (CEO of Amazon.com).
So how did she get to work for some of the most powerful people on the planet and more to the point, how does she maintain her position as one of the most influential Assistants in the world? Each leader has taught her valuable lessons in business and in this session, Ann will share her story and tips on being a top-level Assistant, leadership and personal effectiveness.
BOOK NOW to see Ann Hiatt at Executive Secretary LIVE
Afternoon networking break & Exhibition
Lucy Brazier interviews Samantha CoxWhat is it like to be EA to Sir Richard Branson, one of the world's most successful entrepreneurs? In this exclusive interview with Lucy Brazier Samantha Cox will explain how working for Sir Richard Branson played a huge large role in influencing her career, encouraging her own entrepreneurial mindset and allowing her to believe the world is her oyster.
She'll talk about her day to day life on Necker Island. about dealing with the aftermath of the “massive fire” on that island in 2011- one of the biggest challenges of her career, as well as exploring career highlights included the opportunity to travel the world at Branson’s side, becoming involved with his philanthropic endeavour VirginUnite and working with The Elders organisation, an independent group of global leaders who work together for peace and human rights, founded by the late Nelson Mandela.
Sam says “When I moved from being a PA at VirginAustralia to being Sir Richard Branson’s EA, I took myself out of my comfort zone and had the attitude of what's there to lose?” she says. “I didn’t know if I would get the position, but I had to take the chance. I actually sent Richard a video message, rather than just sending my resume. “A brilliant EA is invaluable. They are always one step ahead of you. I think a lot of people see them as the person who does the expense report, manages the diary etc, but I truly believe that directors and managers have to account for at least some of their success being due to having a solid support person in their EA”
This session will include an audience Q&A
BOOK NOW to see Samantha Cox at Executive Secretary LIVE
KEYNOTE: Management, Leadership and Innovation: The Indispensable Role of Executive Support - Melba J. Duncan in conversation with al-Husein MadhanyWhen Melba Duncan spoke at Executive Secretary LIVE in London, you could have heard a pin drop. Why? Because she is the only leader in the Administrative sector to have the ear of America’s CEOs and she uses her voice to explain to them how best to use their Assistants.
Simply put, she understands and is eloquently vocal about why the best Executive Assistants are indispensable. The tech world will never develop software that can calm a hysterical sales manager, avert a crisis by redrafting a poorly worded email, smooth a customer’s ruffled feathers, and solve a looming HR issue—all within a single hour, and all without interrupting the manager to whom such problems might otherwise have proven a distraction.
In this session, Melba will be joined by one of the brightest minds in the profession, al-Husein Madhany, to talk about the future of Executive support. Join them as Melba explains how after years of cutting back, companies can boost productivity by arming more managers with this kind of help—and executives who are fortunate enough to have a skilled Assistant can benefit by finding ways to delegate higher-level work to him or her.
Executive–Assistant relationships are business partnerships: Strong ones are win-wins between smart people. In fact, they’re win-win- wins because ultimately the companies reap the benefits. We guarantee that you will leave this session understanding how vital your role is to business and why the role of the EA is truly one of indispensability.
BOOK NOW to see Melba Duncan at Executive Secretary LIVE
We understand your role:
- We know your role is to make the person you look after as effective as they can possibly be.
- We know your workload is huge and you want to know how to be more efficient and productive.
- We know that since the recession, you have taken on many of the middle management tasks but have never had training in how to do them properly.
- We know that you are in a unique position in your company as the "go to" person who solves all problems.
- We know that the role is no longer 'tea, typing, diary management and travel' and that your businesses need you to increase your business knowledge.
That is why we have put this unique programme together for you. No other programme combines real business solutions that you will take back to the office and implement immediately to improve your systems and productivity, the best tips & tricks that you will ever receive on how to use Microsoft Office products most effectively and a huge dose of inspiration that will reconnect you with your role and what can be achieved for you and your business as a world-class Assistant.
Plus we limit the numbers to 200 so you get a unique opportunity to spend time with both the speakers and your peers to maximise on your learning.
Get connected and join an elite network of senior Assistants from all over the globe. You will have plenty of chances to speak directly with the program leaders because Executive Secretary LIVE limits the number of conference attendees to promote interaction. You can ask all the questions you have ever had and get real answers!
City Tours & Networking
City Tours & Networking
Drinks reception & Informal networking dinner
More detailed information will be announced shortly.
IAAPIAAP is a not-for-profit professional association and exists to provide education, certification, and leadership development to administrative professionals. Our purpose is to enhance the value that office and administrative professionals bring to the table and advocate for the profession as it evolves to encompass the role of not just business partners but also leaders.
TravoTRAVO is a free trip planning tool designed specifically for administrative professionals. Our tool saves you time, money, and your sanity! Traveler profiles put you in the driver's seat and save preferences, loyalty points, and payment information for instant trip creation.
Exclusive corporate rates provide discounts of up to 30% off publicly available rates. Communication tools remove the need for inefficient email chains. Best of all, TRAVO is completely free! For more information and priority access to this revolutionary tool visit www.travo.com/executivesecretary
IMA International Management AssistantsWe are a global and high quality network of management support professionals. Two of our main aims are the personal and professional development of our members and the continued evolution of the management support profession.
Our Association has been founded in 1974 as European Association for Professional Secretaries (EAPS) by Sonia Vanular. In 1999 the members decided to rename the Association to European Management Assistants (EUMA) and in 2016 to change to IMA - International Management Assistants, considering the huge changes of our profession and the business world and to get prepared for the future.
Our Association distinguishes itself from others with its international dimension. Our members have access to a professional network which encompasses a vast range of business cultures, languages and lifestyles, but also provides a place where everyone is on common ground in a safe and proactive environment. We are currently represented in more than 25 countries.
Our Association is a self-development organization with no political aims and no trade-union activities.
English is the official language of our Association.
Our Vision and Mission Statement
Be the leading international network of management support professionals
• by providing high quality development training
• by promoting knowledge sharing
• by encouraging interaction among the members
• by monitoring the development of our profession
• by speaking up for the profession
Interested in becoming a partner? Contact Lucy Brazier firstname.lastname@example.org for more information.
FAQ's & Benefits of Attending
If you only attend one event this year, then this is the event you should attend.
Learn, network and train with thirteen of the Administrative industry's leading speakers from across the world.
This is your opportunity to spend two days focusing on your career progression and development. You will learn to lead with your boss and with your teams, you will come away with practical skills, and you will leave inspired to challenge your role, and excel your career as an Assistant.
Included with your ticket are two days of:
• Intensive, practical workshops
• Best practice skills & advice from trainers who support world leaders
• Leadership & development training
• Opportunities to build your network with business contacts and top-suppliers
• Training acknowledged by a certificate upon completion
• Networking Reception
• Gala Dinner
We will introduce you to 13 of the most inspiring and internationally renowned trainers and speakers for Assistants in the world. Not only will you learn from their training sessions, but you will spend time with each of our speakers over the event, at dinner, over coffee, on group tours of the city.
Each speaker has been carefully selected to deliver training, experience and motivation based on current challenges and trends which Assistants are facing this year.
Request Business Case Letter
Email email@example.com and we will send an easy letter template to fill in and take to your company which explains the value that they will get from allowing you to attend.
Click the articles below from some of the world’s top trainers for Assistants, published in Executive Secretary Magazine on how to ask for training and why it is so important for your career to do so.
Request PDF Brochure
Just email firstname.lastname@example.org and we will send a PDF brochure that you can put in front of your Executive or HR department to help make the case for you, and your fellow Assistants to attend.
Please note that if you buy three tickets, you get the fourth for free.
We also offer special group rates for more than 12 Assistants. For more details please email email@example.com
What will I learn?
Executive Secretary LIVE will give you a unique opportunity to learn from the best. You will discover proven timesaving techniques that will free up your time to make you more productive. You will implement effective strategies to align your role and the business's needs in ways that will reduce costs and improve performance.
The content of this event directly supports making smarter use of your resources (people, process & technology) to deliver higher quality service. It is extremely good value for the level of intensive education.
Practical presentations that will highlight best practice, current research findings and advanced approaches from the world's top industry experts and thought leaders for Administrative Professionals.
Discover the latest products, meet new suppliers and encounter some great services in the exhibition area - including the bookstore and book signing sessions with the authors who are presenting.
A Delegate Pack to take away, packed with workbooks, presentations and useful information to support the topics covered over the two days which can be brought back to the office and shared with your peers. 98% of last year's attendees in Auckland said the delegate pack was exceptional or excellent.
Please note that for those that want to take part, and spend quality time in Silicon Valley, we will organise tours and networking events from Wednesday evening, so you may want to take that into account when booking flights.
Refreshments & Excursions
Included in your ticket are refreshments, lunch and the gala dinner reception on Saturday night. Tours and excursions, along with the informal dinner are chargeable at local rates.
Please refer to the networking section for a breakdown of additional excursions or email Matthew Want for more information: firstname.lastname@example.org
Here are just a few comments from previous events:
"I feel truly energised to provide an even higher level of service to my executives... I've started researching a topic that I would like to write an article on & have spoken to one of my execs about leading a project to unify the EAs across our company .. to use Dinah's phrase "I've removed the box"
Executive Assistant, Bard/Beckton Dickinson
"I am reassured, rejuvenated, reminded and remotivated that I am in the right profession, a position that requires endless skill sets and constant demand...we do it all and with a smile. It takes a special person to do what we do everyday and we are phenomenal at it. It is a career that I love."
Sr. Administrative Assistant, Seattle Genetics
"I was excited about how much I learned, not just in technology, but in other areas of the career as well. Plus it was very empowering and I feel more energized by my career than ever. I can't wait to teach other admins in my office some of the things I learned, hopefully empowering them as well."
Executive Assistant, Jacobs